The design concept is very important in the advertising production, and the production process is relatively simple. The production of advertising signs is to show the advertising information better through the signs, so the details in the production of advertising signs can not be ignored. The following is a summary of the matters needing attention in the production of advertising signs by Jinan billboard company:
1、 Types and characteristics of signs
According to its use, the production of product advertising signs can be divided into two types: mechanical equipment instruction board and decoration board. The instruction board of mechanical equipment includes product label, decoration board and instruction board. They have the following characteristics:
1. Main sign
The specification, model and name of the product are all the necessary information of the product.
2. Decorative plate
Usually the trademark of the product or the mark of the manufacturer is used as the main body to decorate the product. Although this kind of sign does not have much effect on the description of product function, it can make consumers establish a good impression on the product through the design and layout of decorative signs.
3. Sign board
The indicator board is about the function prompt of the local area of the product, such as switch, brake, grounding, safety knowledge, etc.
2、 Design of structure and form of sign
The advertising signs of products are generally descriptive signs with text content as the main content. For a long time, the structural design of mechanical and electrical product signs has been symmetrical, neat and innovative. This kind of sign is not only restricted by the assembly relationship on the size, but also should be improved in the form, so that the illustrative sign not only has a clear text to explain the content, but also has the function of decoration, and the rigid form of mechanical product advertising signs should be changed.
3、 Scale and size of signs
In fact, there are no strict restrictions on the proportion and size of the sign, as long as it meets the requirements of coordination with the product, similar shape, clear identification, appropriate size and so on. But in the mechanical and electrical products, the installation holes of the signs are often located in the distribution processing of the installation holes of the mechanical and electrical products, so there are restrictions on the scale size of such signs.