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广告标识标牌制作需要注意的三个事

来源:http://www.hongchenad.cn    发布时间:2021-07-15

广告标识标牌制作在广告制作中重要的是设计理念,标识标牌制作工艺流程相对来说是比较简单的。制作广告标牌是想将广告信息更好的通过标牌展现出来,所以在广告标牌制作中细节是不容忽视的。那下面就由济南广告牌公司小编总结了一下关于广告标识标牌制作的注意事项:

The design concept is very important in the advertising production, and the production process is relatively simple. The production of advertising signs is to show the advertising information better through the signs, so the details in the production of advertising signs can not be ignored. The following is a summary of the matters needing attention in the production of advertising signs by Jinan billboard company:
一、标牌的类型与特征
1、 Types and characteristics of signs
产品广告标牌制作按照其用途,可分为机械设备说明牌和装饰牌两大类型。机械设备说明牌又包括产品标牌、装饰牌、指示牌。它们有如下特征:
According to its use, the production of product advertising signs can be divided into two types: mechanical equipment instruction board and decoration board. The instruction board of mechanical equipment includes product label, decoration board and instruction board. They have the following characteristics:
1、主标牌
1. Main sign
多以文字直接作解说,产品的规格、型号、名称都是伴随产品必需的资料记载。
The specification, model and name of the product are all the necessary information of the product.
2、装饰牌
2. Decorative plate
通常是以产品的商标或生产厂的标记为主体,用以对产品的装饰点缀。这类标牌虽然对产品功能的描述没有多大作用,但能使消费者通过装饰标识标牌的设计与布局,对产品建立良好的印象。
Usually the trademark of the product or the mark of the manufacturer is used as the main body to decorate the product. Although this kind of sign does not have much effect on the description of product function, it can make consumers establish a good impression on the product through the design and layout of decorative signs.
3、指示牌
3. Sign board
指示牌是关于产品局部区域的功能提示,如开关、制动、接地、安全知识等。
The indicator board is about the function prompt of the local area of the product, such as switch, brake, grounding, safety knowledge, etc.
二、标牌结构与形式的设计
2、 Design of structure and form of sign
产品的广告标识标牌是一般多为以文字内容为主的说明性标牌。长期以来机电产品标牌结构设计都力求对称、工整,有新意。这一类标牌除了受装配关系对尺寸的制约外,在形式上也应该适当有所改观,使说明性标牌既有明确的文字解说内容的同时兼有装饰的作用,应适当改变机械产品广告标牌刻板的表现形式。
The advertising signs of products are generally descriptive signs with text content as the main content. For a long time, the structural design of mechanical and electrical product signs has been symmetrical, neat and innovative. This kind of sign is not only restricted by the assembly relationship on the size, but also should be improved in the form, so that the illustrative sign not only has a clear text to explain the content, but also has the function of decoration, and the rigid form of mechanical product advertising signs should be changed.
三、标牌的比例与尺寸
3、 Scale and size of signs
其实对于标牌的比例与尺寸并没有严格的限制,只要满足与产品配合协调、形体相似、标识清楚、大小相宜等方面的要求就可以了。但在机电产品中,往往标牌的安装孔位于机电产品的安装孔分布加工的,所以对于这样的标牌就有比例尺寸上的限制了。
In fact, there are no strict restrictions on the proportion and size of the sign, as long as it meets the requirements of coordination with the product, similar shape, clear identification, appropriate size and so on. But in the mechanical and electrical products, the installation holes of the signs are often located in the distribution processing of the installation holes of the mechanical and electrical products, so there are restrictions on the scale size of such signs.

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