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济南广告牌在设计中色彩搭配的注意的几点

来源:http://www.hongchenad.cn    发布时间:2021-01-08

济南广告牌深入我们生活的方方面面,无论是线上广告还是线下广告,都有自己的设计原则,广告牌的制作虽然简单,但要想在广告牌上清晰、简洁地表达宣传者的意思,事半功倍,还需要注意广告牌设计的配色和制作原则。那么今天就一起了解一下吧!

Jinan billboards go deep into all aspects of our lives. Both online and offline advertisements have their own design principles. Although the production of billboards is simple, if you want to express the propagandist's meaning clearly and concisely on billboards, you need to pay attention to the color matching and production principles of billboard design. So let's learn about it today!
济南广告牌
Jinan billboard
广告牌设计中的色彩搭配应注意以下几点:
The following points should be paid attention to in the color matching of billboard design:
一、红色和黄色字符
1、 Red and yellow characters
这种匹配方案通常用于酒店、公司、企业或写字楼进行招聘、出租等场合,使人们可以从远处看到红色的棋子,并迅速吸引注意力。
This matching scheme is usually used in hotels, companies, enterprises or office buildings for recruitment, rental and other occasions, so that people can see the red chess pieces from a distance, and quickly attract attention.
二、蓝色背景上的白色字符
2、 White characters on blue background
这是一个经典而实用的配色方案。蓝色给人一种慷慨而稳定的感觉。使用白色字体,很容易吸引潜在客户的注意力。
This is a classic and practical color scheme. Blue gives a sense of generosity and stability. Using white font, it's easy to attract the attention of potential customers.
即使在走路的时候,一个蓝色的物体出现在眼睛的角落,眼睛会自然地看过去。这就是为什么交通标志在蓝色背景上使用白色字符。
Even when walking, a blue object appears in the corner of the eye, the eye will naturally look past. That's why traffic signs use white characters on a blue background.
三、灰色背景
3、 Grey background
灰色被认为是广告设计中的通用颜色。整个背景以灰色展开。你在上面涂的任何颜色看起来都是合理的。
Gray is considered as a common color in advertising design. The whole background unfolds in gray. Any color you put on it looks reasonable.
四、个性色彩
4、 Personality color
不同的场合有不同的配色方案,特殊的场合需要个性化的颜色,如花卉、农产品等。通常与白色、绿色、红色、紫色等搭配。
Different occasions have different color schemes, special occasions need personalized color, such as flowers, agricultural products and so on. Usually with white, green, red, purple, etc.
当然,户外广告牌的配色方案不一定是上面提到的方案。我们也可以根据客户的要求和实际情况安排。然而,需要记住的是,配色应该尽可能形成强烈的对比效果,以便给你留下深刻印象。
Of course, the color scheme of outdoor billboards is not necessarily the scheme mentioned above. We can also arrange according to the requirements of customers and the actual situation. However, it's important to remember that color matching should create as strong a contrast as possible to impress you.
否则,广告产品的目的将会丧失,文字颜色和背景颜色之间具有相同或很少对比度的设计组合将被小心使用或禁止。说到这个问题,让我们讨论和学习二个问题关于广告牌的配色和制作原则。
Otherwise, the purpose of the advertising product will be lost, and the design combination with the same or little contrast between the text color and the background color will be carefully used or prohibited. Speaking of this issue, let's discuss and learn two issues about the color matching and production principles of billboards.

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