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浅谈济南喷绘公司的精细化管理

来源:http://www.hongchenad.cn    发布时间:2020-12-28

纵观济南喷绘行业,在经过了多年的快速发展后已经进入行业稳定期,同时受经济下行压力的影响竞争日趋激烈,基于这种情况作为济南喷绘公司有必要提高精细化管理以增强市场竞争力。

Looking at the spray painting industry in Jinan, after years of rapid development, it has entered a stable period of the industry. At the same time, under the influence of the downward pressure of the economy, the competition is becoming increasingly fierce. Based on this situation, it is necessary for Jinan spray painting company to improve the fine management to enhance the market competitiveness.
一,基于客户和市场需求的精细化管理。这里指市场细分,作为喷绘公司可以提供的细分品类众多,包括室内写真喷画、大型喷绘、灯箱喷绘制作等,且所涉及到的材质众多,但作为客户却对此了解甚少。所以,针对不同目标客户提供有针对性的精细化产品加工方案,帮助客户实现高品质的画面呈现效果,有助于提高产品的竞争力和客户满意度。
1、 Fine management based on customer and market demand. The focus here is on market segmentation. As a spray painting company, there are many kinds of segmentation, including indoor photo spray painting, large-scale spray painting, light box spray painting, and so on. There are many materials involved, but as a customer, they know little about it. Therefore, providing targeted and refined product processing solutions for different target customers can help customers achieve high-quality picture rendering effect, and help improve the competitiveness of products and customer satisfaction.
二,基于喷绘制作环节的精细化管理。在经过前几年的粗放式经营模式后,作为当下的中小型喷绘公司非常有必要针对喷画制作加工环节进行系统规范,建立健全设备操作、生产加工、后期处理、安装施工、客户维护等全方位的管理规范,抓住每个细节,真正做到位。这样有助于提升各环节操作人员的技能水平,提高单位生产效率和客户体验,近而提升喷画公司的竞争力。
2、 Fine management based on spray painting production link. After several years of extensive business model, as the current small and medium-sized spray painting company, it is very necessary to standardize the production and processing of spray painting system, establish and improve the equipment operation, production and processing, post-processing, installation and construction, customer maintenance and other all-round management specifications, grasp every detail, really do in place. This will help to improve the skill level of operators, improve the unit production efficiency and customer experience, and enhance the competitiveness of the company.
三,基于客户满意的精细化管理。作为喷绘公司要实现长远发展,始终要围绕客户需求和客户满意做文章,一般来讲客户需求比较容易识别,但客户满意却往往被忽视。一个明确的客户需求被满足时,即达到客户预期目标,但要实现客户满意和信赖,就需要针对不同客户进行个性化识别和维护,例如客户对品质、效率和使用场景等是否有潜在需求未被满足,如果能够站在客户角度,通过人性化管理满足其个性化需求,无疑将大大提升客户的满意度,近而塑造良好的市场口碑,从而带来客户的持续增加。
3、 Fine management based on customer satisfaction. As a painting company, to achieve long-term development, always focus on customer demand and customer satisfaction. Generally speaking, customer demand is easy to identify, but customer satisfaction is often ignored. When a clear customer demand is met, the customer's expected goal will be achieved. However, in order to achieve customer satisfaction and trust, it is necessary to carry out personalized identification and maintenance for different customers, such as whether the customer's potential demand for quality, efficiency and use scenarios has not been met. If we can stand in the perspective of customers and meet their personalized needs through humanized management, it will undoubtedly be greatly improved Improve customer satisfaction, and create a good market reputation, so as to bring the continuous increase of customers.
综上所述,作为济南喷绘公司要实现全方位的精细化管理,应当内外并举,敢于开拓和创新,始终围绕市场和客户进行深耕,方能不断提升自身生产经营水平,建立自己的护城河,从而促进企业的可持续发展。
To sum up, as Jinan spray painting company, in order to achieve all-round fine management, it should develop both inside and outside, dare to explore and innovate, and always focus on the market and customers, so as to continuously improve its production and operation level and establish its own moat, so as to promote the sustainable development of the enterprise.

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