At present, Jinan billboard is very popular in the market. With the continuous development of economy, more and more people choose it. It generally refers to all outdoor media that transmit advertising information. Do you know what are the characteristics at the time of production? Do you understand the precautions in maintenance? Now follow the Jinan billboard to the following to learn about it, I hope to help you.
The function of billboards is to convey information to outdoor and distant people through natural light (daytime) and auxiliary light (night). Advertising works have a strong long-term effect. In modern society, we have the right to pay close attention to people who are fast-paced and in a hurry and stay away from them.
There are various forms of exhibition, with the functions of words and colors, ranging from product trademarks, brand names, physical photos, colors and business intentions to culture, economy, customs and beliefs. Through conception and unique creativity, we firmly grasp the "ring", through the heterogeneity of visual communication, induce consumers' desire to buy, and achieve the purpose of advertising.
(3) Big picture
A large number of print advertising media are indoor or small-scale dissemination, and the space is small; the billboard displays advertising content through doors, bulletin boards (billboards) and columns. Compared with other graphic advertising illustrations, the font is also very large, very attractive.
(4) Fixation and complexity
No matter what form the billboard takes, there is a certain range and fixed position requirements. As a permanent display equipment, its basic structure is more complex than other forms of advertising. It includes frame, covering material, pattern printing layer, windproof, snow proof structure, night lighting and other lighting facilities, which makes the cost of a single advertisement higher than that of other advertisements.
(1) Regular test. After the billboard is put into use, the safety of the billboard should be checked regularly, and the damaged and aged parts should be found and replaced in time. If the main components are seriously aged or damaged, reinforcement measures should be taken.
(2) Pay attention to anti-corrosion. The common anti-corrosion measures of steel are: spraying metal protective coating on the surface of steel or spraying metal protective coating on the surface of components; different metal contact can also cause corrosion. When different metal materials are used in the construction, the contact surface should be insulated; in addition, attention should be paid to the placement of materials in the design, so as to avoid water accumulation and material rust caused by steel trough upward.
(3) Strict selection of materials. When selecting steel, the chemical composition and mechanical properties of steel for billboard steel structure shall be tested, and the appearance of steel shall be inspected. Materials with defects such as cracks, rust spots and scars shall be discarded.
(4) Careful construction. In the process of building billboards, it is necessary to avoid damage to the appearance of the steel used, and drilling and welding of key stressed parts are prohibited.
(5) Auxiliary fulcrum. The stability and safety factor of the overall structure of the billboard can be improved by increasing the number of the support base plate and chemical expansion bolts or planting bars.
(6) Grouting method is used to repair cracks. The chemical slurry is injected into the structural cracks through the pressure feeding equipment for repair. Chemical grouting can repair concrete cracks, rust prevention and reinforcement, and improve the overall durability of components. It is usually used to reinforce the foundation of billboard and connecting steel plate.
I believe that after reading the characteristics and precautions of Jinan billboard production, you have a certain understanding of the billboard, hoping to help you. In addition, it is suggested that regular maintenance should be carried out to prolong its service life.