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如何设计广告牌以达到良好的宣传效果?

来源:http://www.hongchenad.cn    发布时间:2019-09-27

广告牌设计中有两个首要主要元素,一个是图画,另一个是文字。经过合理的图文就可以明白表达广告的含义,可以对受众进行准确的引导,从而起到广告的效果。今天济南广告牌公司就给大家总结一下,如何设计广告牌以达到良好的宣传效果!
There are two main elements in the design of billboards, one is the picture, the other is the text. Through reasonable pictures and texts, the meaning of advertising can be clearly expressed, and the audience can be accurately guided, thus playing an advertising effect. Today, Jinan Advertising Board Company will give you a summary of how to design billboards to achieve good publicity results!
1、字体要恰当
1. Proper font
在进行广告牌设计的时候文字运用的字体一定要仔细对比选择,不要运用过于奇怪的字体,也不要运用连笔或粗细不均的字体,因为会影响我们的阅览时的美感。字体也不能过粗或过细,过粗的字体,从远处看模糊成一团,过细的字体又有可能让人看不到。
When designing billboards, we must carefully compare and choose the fonts used in the text. We should not use too strange fonts, nor use even-pen or uneven-thickness fonts, because it will affect our aesthetic feeling when reading. The font can not be too thick or too thin, too thick font, from a distance to see blurred into a group, too thin font may be invisible.
2、文字的距离合理
2. Reasonable distance between words
和纸媒平面不一样,广告牌矗立于野外自然环境当中,受周围环境和距离的影响大,因此在进行广告牌设计的时候,文字之间的距离要分布合理,不要距离太近,否则从远处看就会连成一块难以辨识,失掉广告的含义。
Unlike the print media, billboards stand in the natural environment of the field and are greatly influenced by the surrounding environment and distance. Therefore, when designing billboards, the distance between words should be reasonable and not too close, otherwise they will be linked into a piece that is difficult to identify and lose the meaning of advertising.
济南广告牌
3、英文留意大小写
3. Pay attention to capitalization in English
如果广告牌设计中需要用到英文字母,注意不要全部运用大写字母,应该运用大小写混合的方式,这样的话简单容易看懂。
If you need to use English letters in the design of billboards, be careful not to use all capital letters, you should use a mix of case and case, so that it is simple and easy to understand.
4、文字要精不要多
4. Words should not be too precise.
门头广告牌设计其文字的字数并不在多,一般情况下门头广告牌安装的环境对比复杂,在喧闹的环境中我们很难会集留意力去阅览大量的文字信息,据统计,大都有用的广告牌设计中文字不超越十个,甚至更少。足以证明在广告牌中文字的字数要精简不要过多。
The number of words in the design of billboards is not much. Generally, the installation environment of billboards is relatively complex. In the noisy environment, it is difficult for us to gather our attention to read a large amount of text information. According to statistics, most useful billboards do not exceed 10 words, or even less. It is enough to prove that the number of words in billboards should not be too much.
今天给大家介绍的精彩内容到这里就结束了,小编在这里十分感谢大家的阅读,如果大家想要了解更多的相关咨询,可以把我们的网址:http://www.hongchenad.cn添加到收藏,或者搜索关键词:济南广告牌,也可以找到我们。
Today's wonderful content for you is over. The edition here is very grateful for your reading. If you want to know more about the consultation, you can add our website: http://www.hongchenad.cn to the collection, or search keywords: Jinan billboard, you can also find us.

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